May 2012
Atlanta companies like FacebookAtlanta Business Chronicle - May 18, 2012
For Atlanta companies, Facebook is equal parts business network and social network.
Silverpop Launches Free Facebook Application To Help Marketers Convert 'Likes' Into Revenue
DemandGen Report - May 15, 2012
Silverpop launched Social Pull, a free Facebook application marketers can use to create landing pages and social forms, and to capture customer information on their Facebook business pages.
Silverpop launches Social Pull, an online form builder for Facebook
DM News - May 15, 2012
Silverpop, the digital marketing technology provider, has released Social Pull, an app that helps marketers build online forms for Facebook Timeline pages, said Adam Steinberg, segment marketing director of social media for Silverpop.
Silverpop introduces free Facebook app
BtoB Magazine - May 14, 2012
Digital marketing tech company Silverpop has introduced a free Facebook app to help marketers create landing pages, social forms and capture customer information from their Facebook fans.
How Can Marketing Automation Work Best For You?
ADOTAS - May 10, 2012
Let’s face it — today’s consumer is more educated, more self-reliant and more demanding. This means many things for digital marketers. Today’s marketers face the challenge of needing to reach thousands of individuals who are in and out of multiple channels, multiple times each day, at a personal level.
Silverpop Sees 50% Sales Growth In Q1 2012
DemandGen Report - May 4, 2012
Silverpop recently announced significant growth in its first quarter year-over-year sales performance. Additionally, Silverpop increased its professional services revenue by about 60% and partner-generated new business by nearly 500%, also as compared to Q1 2011.
Silverpop Reports Upswing In Revs
MediaPost - May 1, 2012
Silverpop, a digital marketing technology provider that unifies marketing automation, says it has a 50% increase in closed new business in the first quarter, versus the same period last year.
April 2012
Social leads the conversation, but email rules conversionTechJournal - April 27, 2012
When it comes to email, a Silverpop focus, “Social is where people are having the conversation, but email is still where they are converting,” Silverpop's Laurie Hood says.
Case in Brief: King Arthur Flour’s Tasty Recipe to Raise Its Email Engagement
1to1 - April 25, 2012
The 222-year-old flour producer remixed how it uses email to communicate with its customers, doubling both its subscriber list and revenue.
Optimize Your Company LinkedIn Page: Tips For Bringing In Leads
MediaPost - April 19, 2012
It’s no secret that LinkedIn company pages are an excellent social channel for B2B marketers -- especially if you take certain steps to ensure you’re optimizing your company’s page to its full potential.
How to Increase Email Response Rates
Multichannel Merchant - April 12, 2012
We asked 12 b-to-b and b-to-c email marketing experts the following question: What are you doing to increase email response rates? Here are their answers.
You’ve Got Mail – From the Republicans [INFOGRAPHIC]
Mashable - April 9, 2012
Email marketing firm Silverpop took a look at more than 200 of the GOP candidates’ emails from Jan. 9 up to the present day. The idea? Find out how the candidates are using email and whether they’re subscribing to the same best practices and innovative techniques used by retail marketers.
You've Got Mail - From the Republicans [INFOGRAPHIC]
Yahoo! News - April 9, 2012
Email marketing firm Silverpop took a look at more than 200 of the GOP candidates’ emails from Jan. 9 up to the present day. The idea? Find out how the candidates are using email and whether they’re subscribing to the same best practices and innovative techniques used by retail marketers.
Inside the Beltway: Prolonged GOP primary season wearing on both parties
Washington Times - April 9, 2012
Analysts at Silverpop, a digital-marketing provider, pored over 200 campaign emails sent since January by Mr. Romney, Rick Santorum, Newt Gingrich and Rep. Ron Paul — judging content, tone and effectiveness.
Whereoware makes mobile email easy Dell's mobile-friendly email gets results
BtoB Magazine - April 9, 2012
Web strategy, design and development provider, Whereoware knew it needed to make its clients' email marketing campaigns mobile-friendly. Working with email service provider Silverpop, Whereoware simplified its emails.
March 2012
Microsoft Dynamics CRM Platform Shows Significant Growth; Convergence Event Highlights Sales & Marketing IntegrationsDemandGen Report - March 27, 2012
Microsoft Corp. last week hosted its Convergence Event in Houston, TX, highlighting a variety of added functionality and integrations for sales and marketing teams.
Microsoft - Convergence at Last?
ZDNet - March 26, 2012
Microsoft has reached a turning point - and made the turn. They are launching their “dynamic businesses” strategy with a confidence that they haven’t shown for several years and it suits them well.
Efficiency Improves the Social Relevance of Marketing Programs
Business 2 Community - March 23, 2012
What does “automation” mean for marketers using social media? And what is the role automation should play in digital communications management marketing programs?
Silverpop to Acquire Microsoft Dynamics CRM Marketing Tool CoreMotives
Internet Retailer - March 20, 2012
CoreMotives offers an on-demand, SaaS application that operates within the Windows Azure cloud, meaning no installation or maintenance is required.
Microsoft Dynamics CRM Marketing Automation Field Shrinks with Silverpop Purchase of CoreMotives
MSDynamicsWorld.com - March 19, 2012
Silverpop, a major player in the red hot marketing automation space, announced at Convergence 2012 that it has acquired marketing automation ISV CoreMotives, a three year old firm focused strictly on Microsoft Dynamics CRM.
Email Quality Varies Among GOP Presidential Candidates
Chief Marketer - March 12, 2012
Of the four major Republican candidates left seeing the party's presidential nomination, two are doing a credible job of using email, one is doing a poor job—and one is missing in action.
B2B Marketing at TFM&A 2012
B2B Marketing - March 12, 2012
Marketing automation is increasing in popularity but is still approached with caution by many B2B marketers. Joel Harrison, editor at B2B Marketing, asks some of the marketing automation vendors at TFM&A 2012 what the benefits are for B2B marketers.
Evaluate Inactive Email Names With a Staged Approach
Chief Marketer - March 6, 2012
When email marketers consider clearing dead weight off their house file, the best approach is look at the list segment by segment.
B-to-b on the go
DM News - March 1, 2012
As the divisions between work and personal life have faded, b-to-b marketers are reevaluating how best to engage enterprise decision makers. With each individual able to carry their business around with them on a tablet or phone, b-to-b marketing has sought a number of ways to reach on-the-go executives, which has meant taking a growing number of approaches from the consumer playbook.
Incorporating social data can help improve the relevancy of e-mail messages
Internet Retailer - March 1, 2012
Experts say e-mail marketers can use social information to personalize e-mail.
February 2012
Mixing It Up: 3 Tips To Mobilize B2B Marketing CampaignsDemandGen Report - Feb. 27, 2012
Adding contacts to your prospect list is the necessary first step in building a comprehensive database of preference and behaviors that will enable marketers to send automated, triggered and highly relevant messages. People are accessing more channels than ever — whether it’s email, social media, web sites or their smartphones and tablets.
Email Summit 2012: Top 5 takeaways from the industry's largest research-based event
MarketingSherpa - Feb. 14, 2012
We're back from the MarketingSherpa Email Summit in Las Vegas, and we've gone through our stacks of notes to give you the top five insights to improve your email marketing. You get tips on deliverability, optimizing designs, boosting lists and more.
Tips to Upgrade Your Marketing Program to First Class
eM+C - Feb. 13, 2012
Any traveler knows there's a big difference between sitting in a middle seat in coach and stretching out in first class. When travelers are looking to do business with travel and tourism companies, they're looking for just that — a first-class experience. This should include the way you communicate with them through your marketing messages. Here are five tips travel and tourism companies can use to upgrade their marketing programs to preferred status.
Retail Politics Comes to 2012 Web Fundraising
ClickZ - Feb. 10, 2012
Silverpop's Loren McDonald offers his expertise and analysis of presidential candidates' email marketing during the 2012 election cycle.
Silverpop launches advisory services division
BtoB Magazine - Feb. 3, 2012
Marketing automation and email service provider Silverpop Systems has introduced a new marketing consultancy unit called Product Advisory Services.
Silverpop Enhances Its Professional Services Offerings
Destination CRM - Feb. 1, 2012
Silverpop, a provider offering advanced email marketing and marketing automation solutions, today launched Product Advisory Services, an enhanced professional services offerings.
January 2012
2012 Presidential Campaign: the Email Marketing VersionMarketingVox - Jan. 31, 2012
Much has been made of the various presidential candidates mobile strategies, as well as the introduction of Foursquare as a fund raising tool.Little attention has been paid to that most basic of digital marketing strategies: email. Loren McDonald at Silverpop explores some of the trends he is noticing among the candidates thus far.
Silverpop Exceeds 1,500 Customers; Partner Program Drives 20% Of New Business in 2011
DemandGen Report - Jan. 25, 2012
Silverpop, a provider of email marketing and automation solutions, recently reported that 20% of its new business in 2011 was driven by partner relationships. Additionally, a third of current Silverpop customers are now using at least one Silverpop partner to complement their marketing efforts through Engage.
Fan Club Promotions Help Dairy Queen Drive Customers to Franchises
Chief Marketer - Jan. 24, 2012
Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members.
Evans joins DMA Email Marketing Council
B2B Marketing - Jan. 17, 2012
Richard Evans, director of marketing EMEA for marketing technology provider, Silverpop has been voted onto the board of the Direct Marketing Association’s (DMA) Email Marketing Council.
DQ Drives Social Media Membership With Email Marketer Silverpop
MarketingVox - Jan. 10, 2012
Dairy Queen recently used content and social marketing tools provided by a company usually identified for its email marketing prowess—Silverpop—to drive its fan club membership and boost store traffic.
Demand Generation Strategies for 2012: 5 Emerging Trends in B2B Marketing
DemandGen Report - Jan. 3, 2012
DemandGen Report polled leading experts in the demand generation space for their outlook on these key emerging trends. As highlighted in the upcoming State of Demand Generation 2012 Report, thought leaders pointed to the following emerging trends for 2012.
Don't Count Out Email Yet
Destination CRM - Jan. 1, 2012
Email marketing has come a long way from spamming (and irritating) consumers with mass messages that are quickly deleted. Thanks to advances in technology, marketers can target potential customers with email messages that are personalized and trackable. Plus, many email marketing services today offer solutions that include social media integration, consumer tracking, segmentation, and marketing automation.
