Trigger real-time, personalized transactional emails within seconds of interaction
Companies frequently need to convey transactional emails and messaging to customers in real time. But entrenched technology and complex business processes can make it difficult. For marketers seeking greater control, Silverpop Engage Transact offers the benefits of in-depth reporting, enhanced transactional message deliverability and more, all with little-to-no upheaval to existing technical systems or message creation processes.
Silverpop Engage Transact is a dedicated sending architecture specifically designed for triggered transactional emails and messaging. It can be connected to practically any in-house system currently triggering messages. And, Transact gives you the tracking, reporting and deliverability you need to ensure accurate transmission of one-to-one transactional messaging generated by triggers in email, Web forms, landing pages or telesales.
Silverpop Engage transactional messaging features include:
- Custom-Branded Transactional Messaging—Convert traditionally text-only triggered messages and notifications into high-impact branded communications. Easily generate rich HTML transactional emails for receipts, notifications and alerts.
- Advanced Tracking and Reporting—Track opens, clicks and other recipient actions to customize and optimize future communications. You’ll also gain insight into deliverability metrics so you’ll be able to respond appropriately if important transactional emails aren’t reaching their intended targets.
- Save a Copy of Transactional Messages--Much like CC or BCC, Transact's MyCopy functionality lets users specify one or more email addresses that will recieve a copy of EVERY transactional message sent. This works great for customer service and regulatory groups wanting the ability to access exact copies of historical email orders, receipts, etc. Users can easily search for, review and forward on a copy to customers in the case of a question or dispute.
- Two flexible ways to access Engage Transact—Silverpop makes it easy for any company to connect its systems to Silverpop’s transactional messaging engine:
- XML APIs—Send automated messages via a secure XML feed for delivery via email or RSS. Your XML feed can contain a fully formed custom message or just a handful of personalized elements to merge with a predefined template.
- SMTP Relay—If your current message mechanism doesn’t have an XML export capability, don’t worry. A simple configuration change on your organization’s outgoing email server can relay messages through Silverpop Engage Transact, leveraging our full suite of tracking, reporting and deliverability capabilities.
