Create surveys so you can easily gather customer feedback to help boost relevance—and ROI
Silverpop's Engage platform offers a full-featured, easy-to-use survey creation tool that allows you to create and deploy surveys and track responses in real time. And, because it's fully integrated with Silverpop Engage, it gives you the power to gather actionable information that can be immediately leveraged to enhance and increase the relevance of your marketing campaigns.
Survey features include:
- Fully Featured Survey Builder—Unlike other solutions in the market, Silverpop offers a fully featured survey creation tool integrated directly within its product—no wimpy forms builder, no third-party integrations needed. You can create surveys customized with single-choice radio buttons, multiple-choice check boxes, free-form text boxes, rating scales, ranking orders and much more. Survey also makes it easy to use advanced branch logic, guiding respondents through different question paths based on their answers to previous questions.
- Customizable Branding—Use a custom survey link that matches your domain (e.g., surveys.yourdomain.com) and create surveys with custom headers, footers and style sheets that match your brand and your Web site precisely. Once respondents complete the survey, you can redirect them to the URL of your choice—your home page or a personalized landing page or microsite with documents or product information that complements the survey topic.
- Simple Deployment—Choose where and how you want to survey your customers. You can embed polls within your branded emails, host questions on your Web site, or deploy fully branded, multipage surveys from Silverpop servers.
- Full Integration with Silverpop Engage—Because Survey is fully integrated with the Silverpop Engage platform, you can quickly and easily update mailing lists, integrate actionable data into your automated campaigns, and better segment your list for improved relevance. You can even create one-to-one surveys. Personalization fields from your database can be inserted into questions and response options to create powerful, individualized questions.
- On-Demand Reporting and Optimization—Use several predefined reports leveraging the powerful reporting engine Silverpop Engage provides. You can also easily append respondent information directly into your Silverpop Engage database. All response data is fully exportable in multiple formats, and exports can be set to recur on a scheduled basis to share results with colleagues.
