Silverpop is leading the way in helping marketers realize the full potential of social media marketing with our Social Connect portfolio.  You need to be where the people in your target market are. And increasingly they are spending time on social networks such as Facebook, LinkedIn, Foursquare and Twitter and are using these channels to research purchase decisions. Social Connect is a collection of products and features available through Silverpop Engage designed to help you maximize your social buzz, while carefully aligning these campaigns with your other marketing efforts--maximizing your presence, exposure and conversion rates.

Be where your customers are, all the time
With hundreds of thousands of users signing up for Foursquare every week and Facebook now incorporating a location option into nearly everything a user does, having a location-based marketing strategy can not only increase customer loyalty and brand affinity but can also extend the reach of marketing messages. PlacePunch makes it easy to engage customers via location check-ins incorporated into multi-channel campaigns. Its suite of marketing programs instantly works across all major location-based social networks such as Facebook, Foursquare and Twitter and includes offerings such as rewards programs, check-in contests, location-based offers, check-in messaging and reporting and analytics.

Generate social buzz and reach more customers and prospects through Publish-to-Social
Silverpop's Publish-to-Social feature allows customers to post or schedule posts, via Silverpop Engage, to Twitter, Facebook, LinkedIn and/or RSS feeds that coincide with their email sends. With Publish-to-Social, marketers can post relevant content to a number of social network accounts, including official corporate accounts as well as the individual accounts of sales representatives, executives or company thought leaders from whom permission to post has been granted. After setting up their email send in Engage, marketers simply select the social networks they want to distribute to and customize the message as appropriate for each network. With just a few clicks, the email send and corresponding social media campaign is distributed or scheduled. Publish-to-Social even includes bit.ly integration, so that long URLs can be easily shortened and inserted into the messages and later analyzed to measure interest and response activity.

Exponentially increase your exposure with Share-to-Social
Share-to-Social is a groundbreaking feature of Silverpop Engage, making it the first marketing technology solution to incorporate the ability to easily share email marketing messages on social networking sites and produce detailed reports on the results. Silverpop allows you to easily tap into the power of social networks such as Facebook, Twitter and LinkedIn, unlocking a whole new range of possibilities for viral marketing that can make your marketing message more effective than ever. Silverpop has found that sharing email content via social networks such as Twitter and Facebook can increase reach by 24.3 percent.

Provide registration alternatives through Social Sign-In
Silverpop's Social Sign-In offers a simple alternative to Web form completion. By allowing site visitors to register for online offers by signing in with their existing social network accounts, the process is simplified and conversions increase. Silverpop is the only provider in the industry to offer Social Sign-In capabilities. Social Sign-In currently supports the use of social identities from Facebook, Twitter, LinkedIn and Salesforce, with plans to support all the major social networks.

Grow your marketing database by adding opt-in forms to your social networks and blogs
Do you have a registration form on your Facebook page? Engage Web Forms can easily be incorporated into social media and blog sites to collect opt-ins. You're already driving traffic to your social media and blog pages, so why not take the opportunity to gather registrations.

Expand your reach through the incorporation of "like" buttons and "badges" in your emails
Adding social buttons and badges to your emails increases your reach by giving your recipients an easy way to promote your messages to the contacts in their social networks.  Engage supports incorporation of the following buttons and badges in your emails:

• Facebook "Like" and "Recommend" buttons allow email recipients to promote and recommend your messages to their Facebook friends.
• The "Tweet" button helps recipients easily share your message to their followers while allowing marketers to recommend up to two new Twitter accounts for them to follow after they have shared content.
• The Foursquare "ToDo" button introduces location-based marketing capabilities by giving marketers the ability to add location-sensitive reminders to a contact's Foursquare account.
• The official StumbleUpon Discovery badges let StumbleUpon users promote customer sites and/or mailings to their followers.
• The official XING button. Xing is the leading European business network, with more than 10 million members.

Offer communication alternatives through SMS
Silverpop Engage SMS is a powerful yet simple-to-use text messaging solution that enables marketers to easily compose, send and track mobile marketing campaigns within the Engage platform.

Collect data wherever you interact with your target market
Silverpop's Pop-In application supports remote data collection via an iPad, allowing marketers to grow their contact databases while in the field. Pop-In is designed specifically for marketers who interact with their audience in person as well as online. The iPad application allows for crucial contact information to be collected, even when there is no Internet service, and uploaded to Engage at a later time. As soon as an Internet connection is established, the data automatically syncs to Engage. Especially useful for sales representatives in the field (such as at trade shows and industry events) or for location-based events at stores or other venues, Pop-In's Web forms can be customized in advance, allowing the marketing team to control the look and feel as well as the data fields presented. 

Identify your most valuable brand influencers
The enhanced reporting capabilities of Silverpop Engage enable you to identify which of your messages have gone viral, allowing you to track message activity at a granular level and target future communications based on that information. You'll be able to see how many times a message has been shared on social networks, viewed and clicked.