Fully engage with prospects and customers through multichannel marketing and communications, including mobile, social media and RSS
In today's cluttered world, communicating with customers and prospects requires that you interact with them through various channels. The Silverpop Engage platform ensures that all customer touch points—email, SMS, social media, RSS, landing pages and more—are integrated to convey a consistent and personalized experience.
Delivering an integrated customer experience requires a platform that offers a full suite of marketing services. The Silverpop Engage platform does just that with best-in-class products that supply the critical components needed to create a successful multichannel marketing campaign and delivery strategy that connects strongly with your customers.
Social Media Marketing
Unlock a whole new range of possibilities for viral marketing by tapping into the power of social media marketing with the Silverpop Engage Share-to-Social feature. When you include this capability in your emails or landing pages, your customers can share your content on social networks such as Facebook, MySpace, LinkedIn and Twitter, ultimately exposing your offer and your brand along with their recommendation to millions of users. Best of all, you can track how successful these campaigns are at spreading your message and quickly identify influencers and brand loyalists among your customer base. By combining the targeting and metrics of email with the reach of social networks, you can engage customers like never before.
Survey
The more you know more about your customers and prospects, the better you can offer them the products and services they want. The Silverpop Engage Survey module makes it easy to communicate with customers and prospects to gain insights regarding their expectations. This simple-to-use, full-featured survey creation tool allows you to create and send surveys and track responses in real time. And because it's fully integrated with the Silverpop Engage platform, it gives you the power to gather actionable information that can dramatically improve marketing relevance and transform prospects into sales-ready opportunities.
Landing Pages and Web Forms
Relevant, campaign-specific pages and custom Web forms can go a long way toward improving campaign results and boosting the ROI of your online marketing program. The Landing Pages feature in Engage allows online marketers of any technical skill level to easily create and manage personalized landing pages, microsites and Web forms to heighten campaign impact and deliver results.
Transact
For marketers seeking the ability to engage with customers when they're most likely to be receptive to upsell and cross-sell offers, transactional emails and messaging is the answer. Silverpop Engage Transact offers the benefits of full tracking, in-depth reporting, enhanced message deliverability and more with little to no upheaval to existing technical systems or message creation processes. And it enables you to exert control over branding and other marketing elements in any message triggered from any system across the enterprise.
SMS
Don't hassle with coordinating setup across multiple aggregators or application service providers to implement your mobile campaigns. We've done the work for you. Silverpop Engage SMS is a powerful yet simple-to-use text messaging solution that enables marketers to easily compose, send and track mobile marketing campaigns within the Engage platform.
Automate Your Multichannel Marketing Campaigns
Silverpop Engage simplifies the configuration of high-touch, high-impact marketing campaigns that automatically reach out to customers and prospects with the right message at the right time. With your campaigns automated, you'll have access to real-time engagement metrics that allow you to adjust your campaigns on the fly to maximize your marketing efforts.
