Optimize your list/data management to get the most out of your most valuable marketing asset

Silverpop Engage Data and List Management tools makes it easy for you to analyze and leverage your recipient, prospect and customer data. You can create, upload and segment lists on-demand, and even the most advanced features can be accessed through our application without the need for technical resources or IT support. That means no extra fees, and no waiting on a data administrator or list manager to return your calls.

• Lists—Silverpop Engage allows users the ability to work with an unlimited number of recipient lists, each containing a unique set of up to 400 customizable data fields. New lists, list fields and schemas can be updated by the user instantaneously, providing the most flexible data management solution in the industry.
• Hyper-Personalization via Relational Tables—Silverpop Engage offers a relational tables feature that enables you to build deep customer profiles for every contact on your list. That means, for instance, you can use relational tables to link a contact record with the customer's entire purchase history, Web analytics activity, lead activity, etc.
• Behavior-Based Queries—Segmenting your list enables you to focus outgoing content and maximize relevancy to improve results. Our easy-to-use visual query builder lets you quickly analyze or segment your lists without having to learn complex code. You can segment based on prior behavior such as opens, clicks, clicks on a specific link, bounces, and even non-activity, to create a targeted segment for your message. For example, you can easily conduct “re-engage/reactivate” campaigns, sending messages targeting people that haven’t clicked on a message in the last 30 days.
• Send Time Optimization—An industry first, users can elect to send a mailing at the time most conducive to achieving opens and clicks based on prior recipient behavior. Send time optimization takes the guesswork out of delivering messages across multiple time zones, allowing you to deliver each message at the precise time the recipient in most likely to be in their inbox. 
• Ease of Data Use—With Silverpop Engage, you can import existing lists in a variety of formats (CSV, TSV, PSV, etc.) with up to 400 unique user-defined fields. You can easily reuse lists from mailing to mailing and customize or repurpose field names as you see fit. Bad email addresses and redundant records are automatically scrubbed and de-duped upon import, so you have one less thing to worry about. You can add additional recipients to a list or update field values at any time, manually or from external data sources.
• List-Level IP Assignment—You can use multiple IP addresses and easily select a different sending IP address for each mailing. Relationship or transactional emails can easily be separated from promotional messages. And agencies can manage multiple clients within a single organization and still provide each client with their own unique IP address.
• Automated Segment Creation—Our automated segment creation tools make testing quick and easy. You can break your list into equal parts or random subsets and easily test messages across multiple audiences. This feature helps take the guesswork out of creating effective and relevant email communications.
• Multiple Suppression Lists—With Silverpop Engage, you’ll have total control over suppression activities. For example, if you’re in a multidivision organization and you want to perform one send for two business units with separate suppression lists, Silverpop will suppress against both lists simultaneously without having to merge the two into a new list. Only Silverpop offers suppression at the organization, list and mailing level, providing you with complete flexibility for your unique business processes. In order to provide maximum security for your suppression list, Silverpop supports MD5 suppression list encryption for suppression list import, list additions and list export.