 | Marketing Automation eBook Discover how you can start with a few key features and gradually increase sophistication with this guide to foundational, recommended and better practices for marketing automation. Topics covered include scoring and routing, email, data collection, reporting and more. |
| 10 Tips for Marketing in "The New Normal" Out with the old, and in with the new: In recent years, we’ve seen a major shift in the way buyers are researching their purchase decisions—and the way they want companies to communicate with them. In the new age of “silent surfers,” potential buyers prefer to move through 50 percent to 90 percent of the sales cycle on their own. How can marketers encourage the low friction relationship today’s prospects prefer yet still gather the critical data they need to nurture prospects with relevant, one-to-one dialogue? Here are 10 tips for thriving in the “new normal” landscape. |
| 5 Questions Keeping Marketers Up at Night--and 5 Experts with All the Answers Looking for ways to adjust to a changing marketing landscape and generate more leads, nurture contacts better and drive revenue? Learn how you can get better positioned from a strategic standpoint and conquer new opportunities that lead to more buzz, conversions and revenue by addressing the five key questions marketers should be asking themselves. |
| From Lead Acquisition to Account Close: 3 Steps for Increased Insights into Your Efforts There’s a lot of pressure on marketers today to demonstrate their value and impact on the bottom line by offering a clear view into the results of their marketing efforts—from lead acquisition to account close and beyond. And when executives bang the table and demand that marketers show which thing they’re doing that’s capturing the most new leads, it can be frustrating for marketers who know there are a lot of content variables involved in a buyer’s complex path from first touch to paying customer. |
| 7 New Email Marketing Tactics You Have to Use in 2010 With the growth of email marketing flooding inboxes, the pressure has never been greater to deliver highly compelling and creative communications programs. With more companies sending out more emails, you’ve got to do more to position your program above the competitive fray. |
| Think Big: 10 tips to drive conversations and speed company growth Looking to nurture buyers through the sales cycle, boost engagement and loyalty, and increase revenue? Discover 10 easy-to-implement tips that highlight how you can turn your contacts into loyal customers. |
| Discoveries and Opportunities: 6 Fixes to Dramatically Boost Email Marketing Results Six email marketing mistakes that can hamper and even hamstring a program’s ability to attract and retain subscribers, boost loyalty and increase revenues and return on investment. Fix these, and you’ll achieve much better results. |
| Beyond Opens & Clicks: 5 Email Metrics to Boost Results and Prove Your Worth While email marketing is clearly effective, marketers are being called upon to do a better job of engaging recipients, communicating with them and learning what messages they actually look forward to receiving. And a key step in this process is to take measure of your customers and prospects. |
| Lucky 7: Steps to a Winning Lead-Management Program that Drives Sales Results Technology alone just doesn't cut it. B2B marketers must build holistic lead-management processes with clearly defined business goals. Silverpop's latest white paper gives you 7 steps to make your lead-management program a winning proposition. |
| Why Sales Throws Marketing Under The Bus (and how to avoid fatalities) Seven reasons why sales throws marketing under the bus, and more important, what marketing and sales can do to bridge the gap and avoid fatalities. |
| Recessionary Marketing: Automation Makes It Click Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions. |
| Show How Marketing Makes Money: A 5-Step Plan for Proving ROI Accurately tracking the revenue impact of your lead-generation and lead-nurturing campaigns is critical to growing business. Download this B2B marketing ROI white paper to learn more about measuring and reporting on the metrics that make sense to C-suite executives—and will make an impact on the bottom line. |
