 | Marketing Automation eBook Discover how you can start with a few key features and gradually increase sophistication with this guide to foundational, recommended and better practices for marketing automation. Topics covered include scoring and routing, email, data collection, reporting and more. |
| Automation: Redefining Marketing’s Game Plan Marketers focus on automation’s efficiency benefits, but big opportunities reside in using automation to enhance marketing’s strategic approach to customers. |
| The Best Marketing Advice I Ever Received, and the Best I Ever Gave: 5 Experts Share Their Wisdom With today’s marketing world more frenetic and challenging than ever, savvy marketers are on the lookout for insights they can use to improve their campaigns. In this white paper, five experts share the best advice they’ve ever given or received. |
| Abandonment Issues: Turning Lost Carts, Incomplete Forms and Interrupted Browse Sessions into Revenue! In this white paper, we’ll focus on shopping cart abandonment—the most common type of abandonment campaign and one we can all relate to as consumers—and offer strategies and tips for optimizing the tone, timing and technical aspects of cart recovery messages. Along the way, we’ll also explore a range of additional process abandonment scenarios. |
| 10 Tips for Marketing in "The New Normal" Out with the old, and in with the new: In recent years, we’ve seen a major shift in the way buyers are researching their purchase decisions—and the way they want companies to communicate with them. In the new age of “silent surfers,” potential buyers prefer to move through 50 percent to 90 percent of the sales cycle on their own. How can marketers encourage the low friction relationship today’s prospects prefer yet still gather the critical data they need to nurture prospects with relevant, one-to-one dialogue? Here are 10 tips for thriving in the “new normal” landscape. |
| 5 Questions Keeping Marketers Up at Night--and 5 Experts with All the Answers Looking for ways to adjust to a changing marketing landscape and generate more leads, nurture contacts better and drive revenue? Learn how you can get better positioned from a strategic standpoint and conquer new opportunities that lead to more buzz, conversions and revenue by addressing the five key questions marketers should be asking themselves. |
| Optimize and Thrive: Email as the Cornerstone of Multichannel Marketing Automation In this new age of marketing, marketers who want to be successful must become the audience, soaking in information through a variety of means and using the information to engage with contacts through highly relevant messaging that incorporates elements of social media and feels more human. |
| In the Zone: 10 Tips for Delivering the Right Message at the Right Time 10 tips for expanding your behavioral knowledge base, shaping your content and leveraging timing so you deliver the ideal message at the perfect moment, plus real-life examples of how companies have made it happen. |
| 9 Tactics for Updating Your Scoring Model and Nurturing More Strategically Long buying cycles, tough competition and empowered buyers can lead to too many prospects falling out of the funnel during the time frame between interest and conversion. Fortunately, new innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale. |
| From Cold to Hot: Lead-Nurturing Programs that Generate Sales In this white paper, you will learn how to gather information about where leads are in the buying cycle and how to move them toward the company and its products. You will also learn how to influence and support revenue generation and measure the impact of marketing campaigns on sales results. |
| Time Is Money: 10 Tips for Optimizing Email Timing and Frequency With more people trying to squeeze more activities into a finite amount of time, it’s no wonder that people say “time is money.” And for marketers with less margin for error than ever, timing is literally money. So how do you deliver the right message at the right time and ensure your revenues don’t melt away faster than a clock in a Dali painting? Here are 10 tips for getting the timing and frequency of your emails right. |
| Think Big: 10 tips to drive conversations and speed company growth Looking to nurture buyers through the sales cycle, boost engagement and loyalty, and increase revenue? Discover 10 easy-to-implement tips that highlight how you can turn your contacts into loyal customers. |
| A Failure to Communicate: Stop the Noise & Start Real Dialogues with Prospects Differentiate yourself from the snooze-inducing onslaught of product messaging with communications that educate and engage. Silverpop's latest white paper offers expert tips for building more substantive, responsive dialogues with buyers. |
| Silverpop Survey: Exploring the Differences and Similarities of B2C and B2B Marketing Tactics B2B and B2C marketers are both fighting to drive revenue and prove their worth. Silverpop surveyed 1,800 marketers and found that the two sides can learn a lot from each other. Our latest white paper offers key findings and best practices. |
| Lucky 7: Steps to a Winning Lead-Management Program that Drives Sales Results Technology alone just doesn't cut it. B2B marketers must build holistic lead-management processes with clearly defined business goals. Silverpop's latest white paper gives you 7 steps to make your lead-management program a winning propositio |
| Why Sales Throws Marketing Under The Bus (and how to avoid fatalities) Seven reasons why sales throws marketing under the bus, and more important, what marketing and sales can do to bridge the gap and avoid fatalities. |
