 | Marketing Automation eBook Discover how you can start with a few key features and gradually increase sophistication with this guide to foundational, recommended and better practices for marketing automation. Topics covered include scoring and routing, email, data collection, reporting and more. |
| 9 Tactics for Updating Your Scoring Model and Nurturing More Strategically Long buying cycles, tough competition and empowered buyers can lead to too many prospects falling out of the funnel during the time frame between interest and conversion. Fortunately, new innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale. |
| When Hot's Not: Lead Scoring for Better Results Lead scoring is imperative for B2B marketers in order to route qualified leads to sales, while nurturing the under-qualified leads. This lead-scoring white paper outlines a simple step-by-step process for enabling marketers to better classify leads. |
| Boost B2C Marketing Results with Customer-centric B2B Tactics While B2B and B2C marketers cater to different audiences and apply different tactics, one thing is certain. Today all marketers—whether selling to business decision makers or consumers—must treat each and every customer or prospect as a unique individual. But even though many B2C marketing campaigns are high on creativity,they’re often low on personalization, segmentation and automation. |
| Lucky 7: Steps to a Winning Lead-Management Program that Drives Sales Results Technology alone just doesn't cut it. B2B marketers must build holistic lead-management processes with clearly defined business goals. Silverpop's latest white paper gives you 7 steps to make your lead-management program a winning propositio |
| Why Sales Throws Marketing Under The Bus (and how to avoid fatalities) Seven reasons why sales throws marketing under the bus, and more important, what marketing and sales can do to bridge the gap and avoid fatalities. |
