 | The Best Marketing Advice I Ever Received, and the Best I Ever Gave: 5 Experts Share Their Wisdom With today’s marketing world more frenetic and challenging than ever, savvy marketers are on the lookout for insights they can use to improve their campaigns. In this white paper, five experts share the best advice they’ve ever given or received. |
| 8 Signs It’s Time to Graduate to a More Sophisticated Email Marketing Solution How can you tell when the time has come to reevaluate your goals, processes and technologies to determine if the marketing technology that helped your business get started has the capabilities necessary to take you to the next level? Here are eight signs it’s time to graduate to a more sophisticated email marketing and marketing automation solution so you can optimize your campaigns, realize your marketing ambitions and keep the successes coming. |
| Abandonment Issues: Turning Lost Carts, Incomplete Forms and Interrupted Browse Sessions into Revenue! In this white paper, we’ll focus on shopping cart abandonment—the most common type of abandonment campaign and one we can all relate to as consumers—and offer strategies and tips for optimizing the tone, timing and technical aspects of cart recovery messages. Along the way, we’ll also explore a range of additional process abandonment scenarios. |
| Marketing Automation eBook Discover how you can start with a few key features and gradually increase sophistication with this guide to foundational, recommended and better practices for marketing automation. Topics covered include scoring and routing, email, data collection, reporting and more. |
| 7 Tips for Getting Started with Location-Based Marketing People are increasingly using smartphones for researching, social networking and “checking in” on Foursquare. Learn how you can tap the power of location-based marketing, using customers’ real-world behaviors and location to reach them when it’s most relevant. |
| Share the Wealth! 7 Ways Gaming Companies Can Use Social and Email to Win Big Whether you’re gaming online or at a casino, there’s an enormously social aspect to playing poker, bingo or whatever your game of choice is. Today’s gaming companies can take advantage of the latest in marketing technology to tap into the power of social to engage customers and boost revenue. These seven tips will help you stack the deck in your favor. |
| Time to Grow! 10 Tips for Expanding Your Reach with a Larger Database If your customer base doesn’t continue to grow,how can you expect your business to grow as well? Here are 10 tips that will help you expand your company’s marketing database. |
| Birthday Blueprint: How to Build a Top-Tier Birthday Email Program. A “Happy Birthday” email program is one of the simplest automated email programs marketers can deploy. Yet many fail to embrace these automated messages that we at Silverpop refer to as “low effort, high ROI.” Given this dichotomy, we conducted a benchmark study among email marketers in September 2011 to better understand what’s holding marketers back as well as to learn specific practices used by those who deploy birthday emails. |
| Data Dreamin': 16 Ways to Harness Data to Better Engage Contacts and Drive Revenue By creating campaigns that foster dialogue with each and every customer on their terms and their timing, marketers can grow beyond audience-like thinking and achieve Bto1 marketing—real 1:1 dialogues with individual customers. Here, then, are 16 ways to help prepare for and thrive in the new database-driven age of marketing. |
| Travel Alert! 10 Ways to Upgrade Your Marketing Program to First Class UK Any traveler knows there’s a big difference between sitting in a middle seat in aisle 27 and stretching out in first class. So, are your marketing messages languishing in coach or delivering a first-class experience? Discover 10 ways travel and tourism companies can upgrade their marketing programs to preferred status. |
| 7 Marketing Trends to Watch in 2012--and Key Tactics to Address Them As the buying landscape continues to move and change at warp speed, the savviest marketers are looking ahead to 2012 to ensure they stay ahead of the pack. Learn about seven important marketing trends you’ll want to get in front of, plus key tactics you can implement to address them. |
| 2011 Top UK Retailers Study How are U.K. retailers adjusting to shifting communication patterns and consumers who are demanding more relevant messages? To find out, Silverpop conducted a study of the top 100 U.K. retailers, comparing and contrasting their email programs to previous years and their American counterparts. |
| Optimize and Thrive: Email as the Cornerstone of Multichannel Marketing Automation In this new age of marketing, marketers who want to be successful must become the audience, soaking in information through a variety of means and using the information to engage with contacts through highly relevant messaging that incorporates elements of social media and feels more human. |
| In the Zone: 10 Tips for Delivering the Right Message at the Right Time 10 tips for expanding your behavioral knowledge base, shaping your content and leveraging timing so you deliver the ideal message at the perfect moment, plus real-life examples of how companies have made it happen. |
| 8 New Twists on Holiday Marketing Traditions to Help Drive Revenue Holiday traditions are a big part of what makes the season special. But even the most cherished traditions can often use some freshening up—we’re looking at you, Mr. Ubiquitous Fruitcake. Holiday marketing programs face the same obstacles. Most marketers make some effort to take advantage of the big buying season, but have your initiatives started getting more lukewarm than a neglected cup of hot cocoa? This season, to really maximize your revenue, freshen up your campaigns by adding some new twists to your traditional holiday marketing initiatives. |
| Getting Personal: 5 Tips for Humanizing Content The most successful marketers will be those who stand out by infusing their content with a more human feel. Here are five tips and tactics guaranteed to strengthen your messages and delight your subscribers. |
| 2011 Top Retailers Study: Benchmarks, Trends and Tactics for Better Marketing Online marketing continues to evolve in exciting ways for both retailers and customers, with new communication channels emerging at a rapid rate. The rise of social media has helped shift thinking from one-to-one targeting to one-to-one dialogues. Smart phones and tablets have taken mobile to a new level of functionality and interactivity. Even the inbox is changing, with ISPs and email clients moving toward a multichannel inbox that prioritizes messages based on relevance. |
| Time Is Money: 10 Tips for Optimizing Email Timing and Frequency With more people trying to squeeze more activities into a finite amount of time, it’s no wonder that people say “time is money.” And for marketers with less margin for error than ever, timing is literally money. So how do you deliver the right message at the right time and ensure your revenues don’t melt away faster than a clock in a Dali painting? Here are 10 tips for getting the timing and frequency of your emails right. |
| Get Your Mocial Mojo Working: Effectively Integrating Email, Social, Mobile and Local The way we communicate is moving—literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever. |
| Silverpop Mocial Survey: How Companies Are Using Social, Mobile, Local and Email. To gain a better understanding of how today’s marketers are using—and plan to use—various mocial mediums to communicate with customers, Silverpop polled more than 500 online marketers regarding their use of social, email, mobile and local forms of communication. |
| Secrets of Successful "From" Names and Subject Lines “From” names and subject lines help determine whether recipients ignore, delete or open your messages. Learn what makes an effective “From” name, key factors that affect subject lines, and how mobile and social are changing the game. |
| 10 Email Creative Tips for Boosting ROI, Opens and Clicks Tap your email creative genius and discover 10 tips that will help you build messages that connect with subscribers and drive revenue. |
| A Whole New World: 9 Online Marketing Tips for the Travel and Tourism Industry Nine expert tips to make sure your email marketing program is first-class. |
| 5 Expert Tips and Tactics for Email Marketing Success in 2011 Get insights on new approaches that can help you increase the effectiveness of your 2011 marketing strategy and learn more about... |
| Tapping the Power of Triggered Emails: Silverpop’s Retail Benchmark Survey What’s the best way to tap into the revenue-generating power of behavior-driven, triggered messages? Silverpop provides the answers in this benchmark survey of retailers’ use of tactics such as cart abandonment campaigns, browse abandonment programs and post-purchase emails. |
| Uncovering Revenue Opportunities: 10 Ways to Give Your Retail Program a Boost Here are 10 ways you can stand out from the plethora of unwanted promotional messages piling up in inboxes and instead communicate with customers with highly relevant messaging that will help increase revenue. |
| Pre-Holiday Email Marketing Checklist Looking to boost sales and build customer loyalty this holiday season? Don’t miss this collection of must-read tips designed to increase revenue and spread holiday cheer among your customers. |
| Think Big: 10 tips to drive conversations and speed company growth Looking to nurture buyers through the sales cycle, boost engagement and loyalty, and increase revenue? Discover 10 easy-to-implement tips that highlight how you can turn your contacts into loyal customers. |
| Cream of the Crop: New Study Reveals Key Practices of Top 500 Retailers In an effort to help online retailers better connect with customers, Silverpop evaluated the email programs of the Top 500 retailers and identified several key areas for improvement. |
| A Failure to Communicate: Stop the Noise & Start Real Dialogues with Prospects Differentiate yourself from the snooze-inducing onslaught of product messaging with communications that educate and engage. Silverpop's latest white paper offers expert tips for building more substantive, responsive dialogues with buyers. |
| Boost B2C Marketing Results with Customer-centric B2B Tactics While B2B and B2C marketers cater to different audiences and apply different tactics, one thing is certain. Today all marketers—whether selling to business decision makers or consumers—must treat each and every customer or prospect as a unique individual. But even though many B2C marketing campaigns are high on creativity,they’re often low on personalization, segmentation and automation. |
| B2C Tactics that Boost B2B Revenue Learn the techniques successful B2C marketers use that can be tremendously profitable in B2B campaigns too. Silverpop’s latest white paper offers six tactics for more strongly engaging with contacts and driving revenue. |
| Silverpop Study: Retail Email Marketing in Australia A recent Silverpop study highlights the email marketing efforts of Australian retailers and uncovers both similarities and differences when compared to their counterparts in America. The findings reveal that while Australian retailers do a terrific job of giving registrants choices at opt in, they fail to offer alternatives when recipients click the opt-out button. |
| Silverpop Study: U.K. Retailers Fight Inbox Clutter to Keep Brands Top of Mind A recent Silverpop study reveals common practices among top retailers in the United Kingdom and compares the findings to those uncovered in a similar study of the Top 500 retailers in America. The results indicate how email marketers on both sides of the pond are responding to common challenges, such as inbox clutter and providing timely and relevant content. |
| International Email Marketing Metrics Benchmark Study We believe that the better gauge of marketing success is whether your email program met, exceeded or fell short of the goals set. However, used correctly, benchmark data can provide the marketer with a baseline scorecard to help understand how far you need to travel in your performance-improvement journey. |
| 7 New Email Marketing Tactics You Have to Use in 2010 With the growth of email marketing flooding inboxes, the pressure has never been greater to deliver highly compelling and creative communications programs. With more companies sending out more emails, you’ve got to do more to position your program above the competitive fray. |
| Emails Gone Viral: Measuring "Share-to-Social" Performance – A Silverpop Benchmark Study With this report, we have created a series of benchmarks against which marketers can measure their own social activity. These benchmarks establish a baseline for future studies that will examine whether sharing activity or metrics change as the practice spreads from early-adopting email recipients and marketers to the mainstream. |
| 2009 Top Online Retailers Study Silverpop's study of 2009 top online retailers provides a unique look at some easy-to-implement improvements that email marketers can use to help engage customers and drive results. |
| Discoveries and Opportunities: 6 Fixes to Dramatically Boost Email Marketing Results Six email marketing mistakes that can hamper and even hamstring a program’s ability to attract and retain subscribers, boost loyalty and increase revenues and return on investment. Fix these, and you’ll achieve much better results. |
| Beyond Opens & Clicks: 5 Email Metrics to Boost Results and Prove Your Worth While email marketing is clearly effective, marketers are being called upon to do a better job of engaging recipients, communicating with them and learning what messages they actually look forward to receiving. And a key step in this process is to take measure of your customers and prospects. |
| Engagement Marketing: Partnering With Your Customers for Success Expert tactics and strategies for laying the foundation for engagement and entering a two-way dialogue with customers. |
| Email Marketing Goes Social Discover how you can combine the targeting and metrics of email with the viral nature of social networking to create powerful, wider-reaching campaigns. |
| Email Delivery Rates Above 95%: 16 Must Dos to Make It Happen This Silverpop white paper lays out the 16 Deliverability "Must Dos" that will give you measurable improvement in the number of messages delivered correctly to subscribers' inboxes. |
| How to Beat the Bear: Seven Secrets to Recession-Proof Marketing In today's current economic state, marketers have narrowed their focus and budgets to the more cost-effective online channels. Discover seven key strategies to engage with customers and protect your brand during this economic downturn. |
| Give Customers What They Want with Preferences Meeting customers' needs is at the very heart of engagement marketing. Learn how to create and implement a valuable preference center that will empower your customers and improve the success of your engagement marketing efforts. |
| Understanding CAN-SPAM and Taking the Necessary Steps for Compliance CAN-SPAM rules have changed. What do you need to know? While we recommend that all marketers refer to legal counsel for full interpretation of the law, the team at Silverpop has created some simple guidelines and pointers for getting your e-mail marketing program in compliance with CAN-SPAM. |
| Taming Transactional Email: Tips to gain control and determine if outsourcing makes sense There are few more relevant messages than transactional or behavior-based triggered responses. Learn how you can make the most of this critical communications channel while easing the pain of implementation. |
| How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics Many marketers fail to take advantage of the opportunities transactional email offers. With this study of top online retailers’ transactional messages, Silverpop reveals the best practices that can make this channel an excellent marketing tool. |
